Fitness & Wellness.
Products people open on day sixty, not just day one.
Drema builds fitness and wellness products where the engineering problem is retention. Tracking, wearable integration, coaching and community all matter, but the design question that decides the business is what brings someone back in week eight after motivation has faded.
What this sector
actually deals with.
Sign-ups are easy and retention is brutal. Apps are built around the enthusiastic first week, then offer nothing to someone who has missed three days and feels behind. Subscriptions churn quietly and nobody knows which cohort or which moment lost them.
Systems this sector
keeps needing.
The parts of a fitness & wellness platform that carry the weight. Not everything at once — we build the one that unblocks you first.
Activity and habit tracking
Logging that takes seconds, because anything slower gets abandoned.
Wearable integration
Apple Health, Google Fit and device SDKs with sensible conflict handling.
Programme and coaching delivery
Structured plans with progression, plus coach-to-client messaging.
Subscription and billing
Trials, tiers, pauses and win-back flows rather than a single blunt plan.
Retention analytics
Cohort retention and the specific drop-off points behind it.
Where the work
pays for itself.
The problems fitness & wellness teams bring us most often. If one of these is costing you money today, it is worth a conversation.
Gym and studio apps
Class booking, memberships and check-in for physical locations.
Coaching platforms
Remote trainers delivering programmes and feedback at scale.
Corporate wellness
Employer programmes with participation reporting and privacy separation.
Habit and mental wellness
Streaks, reflection and nudges designed to survive a missed day.
Not on this list? Sector problems rarely fit a template — tell us yours.
What shapes a build
in this sector.
These are the things a generalist team discovers late and prices badly. We design around them from the first week.
- Health data sensitivity and explicit consent for sharing
- App store rules for health claims and subscriptions
- Wearable platform review requirements
- Honest framing — no medical claims without evidence
How we usually
engage here.
The services fitness & wellness clients most often start with.
Fitness & Wellness
questions.
Straight answers, including where we are not the right team.
Which wearables can you integrate?
Apple Health and Google Fit cover most users, with direct SDK integration for Fitbit, Garmin and similar where your audience needs it. The harder part is reconciling conflicting data from several sources, which is where we spend the design effort.
How do you improve retention?
By instrumenting where people actually stop and designing for the recovery moment. Most fitness apps punish a missed day with a broken streak; the products that retain make returning after a lapse feel normal rather than like failure.
Can you handle subscriptions across app stores?
Yes, including store billing, receipt validation, entitlement sync across platforms and web, and the win-back and pause flows that recover a meaningful share of churn.
Can we make health claims in the app?
Only ones you can evidence. App stores reject unsupported medical claims and it is a genuine liability. We will flag copy that crosses that line during the build.
Building for fitness & wellness?
Bring the problem as it actually is, constraints included.
You will get a straight answer on whether we are the right team.